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Saturday, December 12, 2009

cheaper ads

When it comes to the multi-billion-dollar insurance marketplace, smart advertisers choose Best's Review to carry their message to the industry's decision makers: It's the publication that top insurance and reinsurance executives, agents and brokers turn to for a fresh perspective on the latest trends.

Advertisers benefit from:

* 50,000+ subscribers:* We've got the decision makers who are looking for your products and services.
* Guaranteed coverage in seven editorial sections every month: Agent/Broker, Reinsurance/Capital Markets, Technology, Property/Casualty, Life, Health/Employee Benefits, Regulatory/Law.
* Web advertising: Full-page advertisers get a prominent spot on the magazine's Web site, www.bestreview.com.
* Double exposure: The keyword-searchable digital edition carries the same ads as the print magazine, with a link to advertisers' Web sites.
* A prominent place in our annual industry guide: Advertisers are listed in the Resources section of The Guide to Understanding the Insurance Industry, a popular resource that's distributed to all subscribers.
* Value-added services: Marketing programs, bonus distribution at trade shows, reprints, counter cards, escorted copies -- all are available to advertisers who choose a minimum number of insertions in Best's Review.

*May 2007 qualified circulation, per June 2007 BPA Statement.
**Readership statistic is based on Reader Profile Studies conducted by Harvey Research, Inc.

Look who's already advertising:

Best's Review attracts an elite group of advertisers. Advertisers for 2006 and 2007 include:

* Swiss Re
* CPCU Society
* GMAC Re
* Scottish Re
* Edwards Angell Palmer & Dodge
* BlackRock
* LOMA
* The Civil War Preservation Trust
* Panasonic PCSC
* MetLife
* ING Re
* The Hartford
* Ford Motor Media
* Jefferson Pilot Financial
* Deutsche Asset Management
* And more!

iphone aplications

Listed towards the bottom of the main page, “Top iPhone apps,” includes 500 iPhone apps that you can sort by popularity, price, release date, or name. You can also filter to view applications in these categories: top 10 free, top 10 paid, newest, most expensive, games, entertainment, and social networking.

There’s even a way to narrow apps by their store category, price range, or publisher, with options for adding and removing multiple criteria to your visual search. You can also use the scrolling bar on the right to visually breeze though thumbnail app images. Mousing over any of the images in the gallery will highlight an individual app’s metadeta, displaying its category, price, rank, and release date immediately under the search box.

We never thought we’d say this, but Microsoft has built one truly impressive way to browse iPhoneiPhoneiPhone apps. Though not perfect — iTunes links would be desirable — Apple could certainly stand to learn a few things from the multi-criteria search functions.